This is a tool that helps organizations collect and analyze data from various social media sources. It helps firms make sense of their social media data by transforming large volumes of data into practical social media insights that they can then use to assess and improve their social media campaigns and other marketing initiatives and distribute across teams in order to foster smarter, data-backed decision-making.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.