This refers to a major negative shift in conversations about your brand on social media, a significant increase in mentions about your brand, product(s), or service(s) that have the potential to negatively impact your organization by disrupting your business, hurting your brand reputation, and resulting in significant revenue loss.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.