It is a software application that saves you time by helping you collect and aggregate metrics and mentions, of your brand name and other specified keywords, from multiple social networking services and sites. It can be used to obtain post-level and account-level metrics for your accounts across social channels, track relevant hashtags and monitor your competitors’ activity on social media.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.