It is software used to monitor owned accounts on multiple social media platforms and track mentions of an organization or brand, a brand’s products, and services, rival organizations, and other relevant keywords on social networks, forums, blogs, customer review sites, and other sites where user-generated content is made publicly available. It can be used to collect various social media metrics, find unsatisfied customers, and assess the performance of social marketing campaigns.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.