One of the most common examples of sentiment analysis is for social media monitoring, specifically for categorizing mentions of a brand, product, or service on social media. It can be used to automatically identify negative comments or disgruntled customers and prioritize mentions by urgency so that customer support teams are able to respond in a timely manner.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.