This is manually searching for or using social listening tools to collect and track mentions of your brand, products, and services on social channels, which includes social networking services, online reviews, forums, and other websites where users can post their own content.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.