Digital listening uses technology to automatically track and analyze the many conversations and interactions taking place on social channels. Social listening software employs scrapers to collect different metrics and mentions of specified keywords from social media platforms and other social sources and data analysis to find meaningful patterns and trends in social listening streams. It can be used to surface useful insights for brands around their campaigns, customers, industry, and competitors.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.