These are software tools used to process and extract actionable insights from social media data. By applying data science to social media, they help companies better understand online conversations about their brand, products, and services, their online audiences, and their competitors’ tactics and strategies for social media engagement and marketing.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.