This is the process of collecting and analyzing data from social sources to obtain useful information or insights about consumers, market influencers, brand perception and reputation, product reception, competitors, and trends in the marketplace. These insights can then be used to inform strategic decision making by marketing and communications teams.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.