It involves using a social listening tool or software application to gather account-level and post-level metrics from multiple social networks and to collect and analyze mentions of specified keywords from across the social web. It not only helps businesses measure and assesses their brand’s presence and performance on social channels but enables them to keep an eye on their competitors, obtain valuable insights about consumers, get alerted to a potential crisis, and detect meaningful trends emerging around the world.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.