It refers to applications that are used to automate the gathering and analysis of data from social channels. Scrapers are used to collect metrics and mentions of specific keywords from across social networks, forums, and other sites where user-generated content is made available. Natural language processing, sentiment analysis, and other advanced technologies are then used to process and enrich the data so that users can filter, sort, and obtain useful insights from it.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.