It refers to the processing of social media data in order to extract meaningful insights that can be used to inform decision making across an organization. Data science is applied to social media data in order to identify significant patterns and connections that may signal important trends and relationships—actionable intelligence that can be used to answer critical business questions.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.