It is the process of analyzing, finding meaningful patterns in, and extracting actionable insights from social media data, or data gathered from social networks, microblogging sites, media-sharing platforms, blogs, forums, and online reviews. It can be used to gauge the online public’s perception of a brand, product, or service and learn about consumer interests and preferences as well as up-and-coming consumer trends.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.