What is social media data mining?
It is the process of analyzing, finding meaningful patterns in, and extracting actionable insights from social media data, or data gathered from social networks, microblogging sites, media-sharing platforms, blogs, forums, and online reviews. It can be used to gauge the online public’s perception of a brand, product, or service and learn about consumer interests and preferences as well as up-and-coming consumer trends.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.