It is data that is created every time a user posts their own content on a social channel or interacts with content on social media. It refers to data points that are created when users tweet, comment, like, share, and engage in other ways with social content. It may include information about a user’s location, device, demographic characteristics, and more.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.