It is an application that (1) automatically collects various engagement and reach metrics for your accounts on multiple social media platforms and (2) gathers and analyzes mentions of specified keywords from across the social web. Data analysis is applied to social listening streams to filter and curate the data, allowing you to obtain actionable insights into your brand’s presence and performance on social channels.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.