It depends on your organization’s particular needs and budget. When comparing tools, you may want to keep in mind what your primary use case will be as some tools are more specialized. Also, you may want to consider how many platforms and sites you want to monitor, the level of language support you need, and whether you want to integrate your monitoring tool’s data streams with your other enterprise systems.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.