Social listening enables organizations to take a more strategic approach to their use of social channels by combining social analytics with social monitoring. By incorporating sentiment analysis, audience analysis, and other powerful analytics capabilities, social listening tools extract meaningful insights from social media data and help organizations demystify the social landscape—the topics, the words used, the people talking, the feelings behind the words, and more.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.