Social listening is basically social media monitoring with the addition of advanced social analytics capabilities. A social monitoring tool will let you collect metrics and gather brand mentions from multiple platforms and sites while a social listening tool will let you do that and provide you with a number of analytics tools that help you process the data and extract actionable insights faster—supplying you with insights you can use to answer critical business questions.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.