It enables you to measure and track brand health on social channels, protect your brand’s online reputation, identify your target audience and understand what makes them unique, demonstrate the effectiveness of your digital marketing campaigns, know what your customers want and need, and keep a constant eye on your competitors’ social media. Today’s brands simply can’t afford to stay in the dark when it comes to social media. Social listening is your searchlight.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.