It is referred to as the Recovery Stage. During this stage, things begin to return to "normal", and the focus shifts from reacting to rebuilding and learning from a passing crisis. Firms will assess the total impact of, or damages and financial losses resulting from, a crisis and evaluate the effectiveness of their crisis management efforts, revising their crisis management plan as necessary.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.