It is used to collect brand mentions and baseline metrics from a variety of social sources including blogs, social networking services, discussion forums, and media-sharing platforms. By centralizing your data in a single platform, you are able to get a comprehensive view of your brand, your customers, and your marketing campaigns across owned, paid, and earned media. You can monitor and analyze all of the channels, audiences, and online conversations relevant to your business—in one place.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.