Brands segment audiences in order to streamline and guide their marketing and communications efforts. By dividing their audience into smaller groups, organizations can identify the channels and platforms that will be most effective for reaching an audience, figure out what type of messaging and content will interest an audience, and discover opportunities for developing new products and services that meet the specific needs of an audience.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.