Crisis management is carried out to mitigate the risks of an unexpected and disruptive event. It helps firms prevent harm to their employees, minimize business disruption, lessen the financial impact of a crisis, protect their brand’s reputation, and speed recovery from a crisis.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.