It is essential for obtaining value and actionable insights from social media data, or data that has been collected from social sources including social networking services, forums, and blogs. Social media analytics helps firms use social media data to monitor and measure campaign performance, carry out competitor benchmarking, gauge social sentiment around their brand and products, and identify emerging consumer and industry trends.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.