What is the purpose of social media listening?
It helps firms monitor and analyzes social media conversations about their brand, product, service, and other topics of interest. It is used to measure brand health and the impact of marketing campaigns, monitor one’s competitors and discover trending topics, keywords, and media that can be used to develop more engaging content and inform digital marketing strategies.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.