This type of analysis is vital for organizations that want to connect with specific audiences online. It helps you better understand the socio-demographics, interests, and preferences of an audience—audience insights that can be used to optimize marketing and PR efforts. Audience analysis allows you to define target personas, which are essential for targeting niche groups on social media, crafting relevant content, and focusing your media spending on the channels and platforms that really matter to your audience.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.