Where can I find data for market research?
Primary data for market research can be obtained through interviews, surveys, questionnaires, focus groups, interviews, direct observation of consumers, and social media monitoring. Secondary data can be obtained from government publications and statistics, industry trade groups and trade publications, commercially available market research reports, and an organization’s internal sales and CRM data.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.