You can start by using your existing client base, users that have registered on your website, or even followers of rival organizations on social media. You can start with any group for which you are able to collect data. Using an audience insights tool, you can discover what makes your audience unique, or the socio-demographic and behavioristic characteristics they share. This will enable you to define buyer personas, which can be used to define your target audience for a specific project or initiative.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.