Social media metrics help you make sense of your social media data and are essential for evaluating the effectiveness of social media efforts. Social metrics enable you to quantitatively assess the performance of specific campaigns and sponsorships and demonstrate the benefits of social media initiatives to organizational stakeholders.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.