Through online reputation management, you can better understand public perception of your brand on social channels and cultivate and maintain a positive brand image online. This is essential for building brand equity and helping you gain the trust of consumers, employees, and investors.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.