Both trends and fads are useful for brands but mistaking a fad for a trend could result in a loss of credibility and making poor investment decisions on the part of an organization. Fads are helpful for creating interesting social media campaigns and short-term ad campaigns while trends can be used to inform an organization’s long-term marketing approach and product development efforts.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.