It is vital that organizations monitor their brand presence on social channels in order to protect their brand reputation, prevent or mitigate the negative impact of a social media or PR crisis, ensure customer satisfaction, gain insights for future product development, foster brand loyalty, and learn more about the people that love or hate their brand or their competitors.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.