Why is media monitoring important?
It is important for businesses because it helps you understand how your brand is perceived and portrayed and can be a valuable source of insights for your marketing, PR, sales, and other teams. Social media monitoring, for example, gives you access to real-time social data that you can mine to better understand your brand presence, your customers, consumer trends, and your competitors.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.