It is important because it enables organizations to obtain insights into their brand’s presence and performance on social channels, monitor and manage their online reputation, and listen to and learn more about their clients. It also helps firms identify key opportunities to engage the online public and detect up-and-coming trends that can be used to inform marketing initiatives, PR efforts, and product development.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.