By applying data science to social media, social analytics make it easier for users to interpret social media data, find the information they need, extract more accurate and useful insights from large quantities of data faster, and turn their social data into actionable intelligence that can be used to answer critical business questions and support decision-making across the enterprise.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.