Social analytics is important because it is one way of aggregating and processing social media data—cutting through the noise essentially—to uncover new, unexpected, and relevant information that businesses can leverage in a variety of use-case scenarios. Social media analytics is the process by which social media data is transformed into social media intelligence.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.