It is vital to target your audience in order to focus your marketing efforts on the groups and channels that matter most to your business. By targeting your audience, you can create content and messaging that will truly resonate, choose the most effective channels and platforms to reach consumers, and find the most impactful influencers and brands to partner with and help amplify your brand assets.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.