It is important because it will affect consumers’ first online impression of your company, products, and services. Because most consumers do some research before making a purchasing decision, your online reputation can have a significant impact on your sales revenue. And a healthy online reputation can give you a competitive edge.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.