You should monitor social channels to get real-time feedback from your customers, carry out proactive customer service on social media platforms, better understand your brand’s online reputation, evaluate the performance of your social media marketing campaigns, identify trending topics that you can use to inform your content development efforts and keep an eye on your competitors.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.