Ipsos Social Intelligence Analytics (SIA) combines social intelligence expertise, Synthesio’s AI-enabled consumer intelligence platform, and the 17 service lines of Ipsos to provide a 360 degree view of people intelligence.
Ipsos SIA is comprised of two groups: Advisory Services and Advanced Analytics.
SIA Advisory Services offers fast and agile solutions including:
- Interpretive Insights Workshops
- Quick turnaround Social Pulse reports covering areas such as competitive intelligence, topic or issue exploration, campaign analysis, and content creation (e.g. newsletter, slides)
- Customized Solutions
SIA Advanced Analytics consists of leading researchers and data scientists that combine best-in-class research methodologies with cutting-edge AI, machine learning and data science techniques to generate innovative research reports. These following reports meet the needs of the marketplace:
- Market Explorer: Explore motivations, unmet customer needs, and the changing landscape for your brand or category with a topic focus.
- Innovation Spaces: Uncover innovation spaces and unlock future growth territories from emerging needs and consumer innovations.
- Trend Radar: Gain insight and foresight on change drivers and the future impact of macro and micro trends in your category.
- Brand Sonar: Obtain deeper levels of understanding of your brand and competitive set, including equity and motivations driving consumer engagement and decision making.
- Product Intelligence: Unlock in-context product performance insights and critical satisfaction measures driving positive feedback and repeat purchase.
- Digital Personas: Identify your audience’s lifestyles, interests, digital touchpoints, and media habits to connect with them in more authentic and powerful ways.
- Brand Signals Tracker: Enrich brand health programs with social data for consumer driven, real-time insights on your brand health.
- Social Influencers: Identify, measure and rank the influencers driving your brand and product category.
- Campaign Performance: Understand engagement and performance of brand campaigns and/ or marketing activations.
- Topic-Based Audience Discovery: Find your representative target audience on any topic, discover what they are saying and their nuanced sentiments, and identify trends & emerging themes.
- Urgent Crisis Resolution: Obtain a critical pulse on an urgent issue or topic to rapidly inform your decision making.
- Social Consumer Journey: Understand your consumer’s journey, highlight blind spots, uncover moments that matter, and explore key touch points and pain points.