You can use a social media monitoring service or social listening tools to measure and track social media reach and engagement across platforms, evaluate the effectiveness of your influencers, compare your brand’s Share of Voice to that of your competitors, and monitor and analyze the number, sentiment, and content of your brand’s social mentions during and after the campaign to assess its overall impact.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.