You can use social listening tools, also known as brand monitoring software, to measure and track your brand’s presence and performance on social media. These tools enable you to collect metrics from across social channels to measure and track brand awareness and engagement and gather mentions of your brand from across the social web. Using social media listening tools to analyze your brand’s social mentions, you can assess and track your social reputation and detect negative sentiment around your brand.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.