How brand monitoring software can help you build and protect your brand
Brand monitoring software refers to tools that are used to collect, track, and analyze mentions of your brand on social media and other websites where user-generated content is publicly available. Social media monitoring and social listening software gather mentions of your brand, your industry, your competitors, and other relevant keywords and topics from the social web, letting you proactively respond to negative sentiment online. These tools show you what people are saying about your products and services or your competitors’ offerings—information that you can use to inform your product development, customer support, sales, marketing, and PR efforts.
By displaying the mentions most relevant to your business on listening dashboards, brand monitoring software uncovers critical opportunities for you to reach out to consumers and show them you care. In fact, many consumers today now expect a response from brands when they complain online—whether in a tweet or online review. With social listening, you won’t miss a chance to turn a frustrated customer into a loyal brand advocate by responding quickly and resolving the issue in record time.