Social media analytics
Brands are using social media more often than ever today to connect with and build lasting relationships with consumers. With social media analytics, firms can use social media data to learn more about existing and potential customers, create better marketing campaigns, and detect emerging trends and opportunities to engage.
Social media analytics refers to the process of sifting through and transforming data gathered from social sources, which may include social networks, video sharing platforms, and blogs, into meaningful, actionable insights. By helping firms make sense of social data, social analytics software makes it easier to obtain critical consumer insights that are useful not just for marketing and communications teams but also for research and development, customer service, and C-suite executives.