Social analytics software
Social analytics software is used by social media managers, PR professionals, marketing agencies, customer support teams, product managers, journalists, social science researchers, political campaigns, and other groups that have discovered the value of social media data. Without analytics, social media data is a lot of words, links, and images—noise surrounding interesting content. With analytics, data gathered from social channels can be transformed into an abundant source of insights waiting to be uncovered.
Social analytics software helps you filter out the noise and find the information you’re looking for, surfacing insights you can use to better understand your customers, improve your digital marketing strategy, protect your online reputation, maximize your social media ROI, and get an edge on the competition.