Social listening insights for competitive firms: Learn from your rivals
Social listening tools are also invaluable for competitor monitoring and competitive benchmarking. Organizations can use social listening to analyze their competitors on social media, to see what platforms they’re active on, where they get the most engagement, how frequently they post, how fast their audience is growing, what their audience talks about, and more. Firms can benchmark metrics like Share of Voice, Impressions, and Social Reputation Score* to determine how their brand’s presence and content performance compares to that of their rivals. They can use social listening insights to better understand their brand’s or product’s positioning in the market, monitor and manage their online reputation, and identify a competitive threat early.
*A proprietary Synthesio metric