Find your target audience using social media listening tools
One of the most effective ways marketers can use social media listening tools is audience analysis. With a powerful audience insights tool, you can find out what makes a group valuable to your business truly unique. Build a detailed buyer persona based on the demographic, psychographic, and behavioral characteristics—where they live, what platforms they use, the brands they like, the sports they watch—of your existing customer base, subscribers to your mailing list, or other groups of interest to your business. This persona can then be used to segment and more effectively target audiences for social media ad campaigns, inform your media buying efforts, guide content creation, and shape your marketing strategies.