Social media monitoring platforms
With over 2.6 billion people using social networking services today, social media is a source of both great opportunities and challenges for brands. Social media monitoring platforms can help firms get a handle on social channels, enabling them to more efficiently monitor and manage the conversations relevant to their business.
Social media monitoring tools help organizations more effectively use social media as a place for marketing their products, connecting with customers, delivering responsive customer service, carrying out market research, and watching their rivals. Social media monitoring platforms empower firms to take a data-driven approach to their use of social channels, helping them improve brand awareness and customer satisfaction, reduce marketing and research costs, and maximize their social media ROI.