Social listening, audience analysis, and AI-fueled trend detection in one platform
Offering you the widest coverage of data sources, Synthesio’s Social Listening Platform integrates comprehensive social media monitoring capabilities with robust, AI-powered analytics tools. Synthesio lets you plug into conversations happening across the global social web, transforming your mentions into meaningful insights that you can use to fuel data-driven decision-making at your organization.
Via Synthesio’s social listening dashboards, your teams can view key metrics on brand intelligence, user engagement, and more—alongside your mentions, which are enriched with metadata about content, author, and tone. Keep an eye on your brand’s Share of Voice and Social Reputation Score to assess brand performance while viewing real-time mentions of keywords relevant to your business. Leverage Signals, Synthesio’s state-of-the-art insight and trend detector, to identify a sudden increase in conversation volume around your brand or industry, detect shifts in interest suggesting a change in consumer preferences, or surface viral images and videos associated with your brand or product.
Your marketing teams will also appreciate Profiler, Synthesio’s Audience Analysis tool, which lets you explore your audience’s interests, hobbies, and online behavior to help you craft messaging and content that resonates. Uncover unexpected affinities that can be used to inform your media buying, influencer marketing, event sponsorships, and overall marketing strategies.