How firms can carry out online reputation management
One way that firms can manage their online reputation is by manually searching for blog posts, reviews, product comparisons, and other places where their brand is mentioned online. They can monitor the social networks and other channels where they think unhappy customers, disgruntled employees, or former clients may choose to vent. However, this takes time and filtering out voices that receive little attention and are therefore not particularly influential takes even more time and energy.
Another way to carry out online reputation management is to use a variety of tools: software alerts you of brand mentions, monitors online reviews for your brand’s products and services, searches for your brand on complaint sites or on forums and messaging boards, or shows you metrics useful for analyzing brand awareness and engagement on social media platforms. The smartest way to manage your online reputation is to leverage a platform that does all of the above and more.